A HEALTHY RESPONSE TO GENTRIFICATION  

Ensuring that EVERY NEW YORKER can participate in the growth in their neighborhoodS

THE CHALLENGE

Many lower-income neighborhoods throughout NYC are being transformed as new businesses, projects and residents with different values and higher incomes are moving into them. The changing demographics and character in NYC neighborhoods like Crown Heights, Harlem, China Town and others have resulted in higher prices and cultural shifts, forcing many long-standing business owners and residents to have to relocate, shut down or quickly adapt as their neighborhoods are changing. How should long-standing and new businesses and residents respond to these changes in a way that is beneficial for everyone?

THE SOLUTION

Progress Playbook created a short documentary, a Healthy Response to Gentrification, to get the perspective of businesses and residents in Crown Heights, Brooklyn on how they are participating in the economic changes happening in their neighborhood, while protecting their culture and legacy in the process. We believe that long-standing businesses and residents in gentrifying neighborhoods can participate in the growth in their changing neighborhoods by starting new businesses, adapting their offerings to reflect new customers, and being the gate keepers for any new business opening their doors in their neighborhood.


THE COLLABORATORS

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What are healthy ways to respond to gentrification taking place in NYC neighborhoods?

How do we ensure that businesses that have been in NYC neighborhoods for decades and have given these places character and economic value has what it takes to compete and survive in a changing neighborhood?

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How do we ensure that long-standing residents and marginalized groups have the opportunity and resources to start businesses, invest and participate in the economic growth taking place in their neighborhoods?

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How do we ensure that new businesses and residents that are making lower income neighborhoods their new home, respect and are sensitive to the culture, businesses, and residents that have been there for years?


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SEE SOME OF OUR OTHER WORK HERE


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