Creating a sharable business

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The quickest way to build your NYC audience is by tapping into other people's audiences and empowering them to share your message. 


To do that you must create a shareable business, including:

  1. Creating a shareable product/service
  2. Creating shareable experiences
  3. Creating shareable content
  4. Empowering others to share your message
  5. Sharing your message in the right places

Create shareable products, experiences, and content by:

  • Focusing on what you do BEST only and get rid of everything else. 
  • Innovating around the buying motivations of your audience. 
  • Delighting and surprising your audience throughout their experience with your company
  • Being relatable, authentic and sometimes outrageous.