The quickest way to build your NYC audience is by tapping into other people's audiences and empowering them to share your message.
To do that you must create a shareable business, including:
- Creating a shareable product/service
- Creating shareable experiences
- Creating shareable content
- Empowering others to share your message
- Sharing your message in the right places
Create shareable products, experiences, and content by:
- Focusing on what you do BEST only and get rid of everything else.
- Innovating around the buying motivations of your audience.
- Delighting and surprising your audience throughout their experience with your company
- Being relatable, authentic and sometimes outrageous.