How this life coach gets into the press: Pervis Taylor III

Pervis Taylor - Pitch the press

Pervis Taylor III is an NYC based life coach, author, and speaker. Over the last several years, Pervis Taylor has been featured in over a dozen media outlets, including Essence magazine, Black Enterprise, Fox News, The Today Show, Vibe Magazine, BET, Centric and Arise 360 to name a few

We asked Pervis to walk us through the steps he took to get one of his first features in Black Enterprise.


Pervis Taylor III Steps  

  1. Identify the media outlets you want to be featured in.
  2. Research the contact information and work of every editor.

  3. Create and pitch your story via email.

  4. Be persistent and follow up.

  5. Land the write-up. 

  6. Maintain the relationship. 

  7. Secure more write-ups. 

 

Pervis Taylor III Resources

  • Email service (gmail)  

  • Social media (twitter) 

  • Character & skills (research, copywriting, followup, persistence) 


1. Identify the media outlets you want to be featured in

In order to build brand awareness and attract more clients, Pervis created a goal to either be a contributor or be featured in media outlets that his target audience read and trusted. His first step in accomplishing his goal was to make a list of all the media outlets he wanted to be in. One of the names he added to his list was, Black Enterprise because he noticed that a lot of his followers on social media (twitter) were sharing articles from there.

2. Research the contact information and work of every editor

When his followers on social media would share articles from Black Enterprise, he would read them to see who the editor of the articles were and study their work. Pervis researched the contact information of one of the black enterprise editors who articles matched the work he did. He found the editor's email address on the black enterprise website.

3. Create and pitch your story via email

Pervis created a short and to the point email that outlined, 1) who he was  2) what he did as a life coach 3) the impact his work was having on his clients and different communities 4) links to his other media features/mentions  5) his ask of being a contributor for the black enterprise 6) At the top of his email he also referenced and complimented the editor on the articles she had written in the past for the publication.

Publications like Forbes, Huffington Post, and Black Enterprise are always looking for niche contributors. Pitch your Niche.
— Pervis

4.  Be persistent and follow up

A few weeks had passed by and pervis had not yet heard back from the editor, so he followed up with another email. In the email, he simply asked if she had a chance to review his email and if she had an interest in learning more about his story.

The editor responded to his second email with interest in his work and his story.

5. Land the write-up

After their first conversation, the editor referred Pervis to another writer at the publication, who wrote a feature on Pervis, entitled, From Diddy dreams to helping teens: Pervis Taylor III Story.

6. Maintain the relationship

Pervis maintained a relationship with the editor who he reached out to intialy at Black Enterprise. He followed her on social media, engaged with her content and even attended some of her events. 

7. Secure more write-ups

Pervis went on to get additional write-ups in Black Enterprise, including, passion to purpose and his contributor column


Pervis 5 tips to pitch the press

  1. Be as niche as possible when deciding what to pitch the press. 

  2. Be an expert in your field. Belive in your experitse and remember they need you. 

  3. Invest in having someone help you pitch. 3rd party pitches are better than doing it yourself in most cases. 

  4. Know what publications you want to be in and why. Is the publication in alignment with your market? 

  5. Don't be afraid to reach out. Be bold and persistent.


NEED HELP?

We are here to support you every step of your business journey.  Learn more about how we support NYC entrepreneurs and business owners here